The 90-Day Plan
One week to turn one decision you have already made into a defensible execution plan.
Nearly 15 years at McKinsey and Deloitte, advising Fortune 50 clients. Now independent, serving the mid-market from Richmond.
A productized execution plan for one named initiative. You bring the move; I build the schedule, the owners, the decision gates, and the dollar number it has to hit. The plan reads like an operating contract, not a vision statement. Every page is written by me.
Where do I focus my team for the next 90 days on this one initiative, with the owners, the milestones, and the dollar number it has to hit? The 90-Day Plan is the engagement that comes after the decision has been made. If the decision is still open, the Teardown is the right starting point instead.
| Day 0 | You pay. The intake packet arrives the same day: a short questionnaire on the initiative, a document list, and a calendar for the discovery call. |
| Documents in | The clock starts when your intake is complete. |
| Within 2 business days | A 45-minute discovery call. I will have read everything before we speak. |
| Within 5 business days | The plan lands in your inbox, six to ten pages. |
| Within 3 business days | A 90-minute readout with you and anyone you invite, then one week of email access for follow-up questions. |
A plan that reads like an operating contract. Six to ten pages:
- The 90-day plan, week by week, with owners, milestones, and decision gates
- The dollar baseline today and the target at day 90
- The two or three decisions the team will have to make along the way, and who makes each one
- The early-warning indicators that say the work is on track or it is not
- The exit criteria — what triggers continue, pivot, or kill at day 90
- A communication cadence the team can run on autopilot
Use this when the move has been chosen. The Operating Teardown is upstream of this; it finds the move. The 90-Day Plan runs it. If you need help across the entire arc rather than the kickoff plan, the Growth Strategy engagement covers the longer scope. If the issue is that your leadership team has not aligned on what the move is in the first place, the AI Strategy Session is the format for that conversation.
“We had been talking about the renewal-quote workflow for nine months. We left the engagement with a Monday-by-Monday plan everyone could point to and a dollar number we agreed to be measured against. The number moved in week three.”
CFO, B2B services, $34M revenue
Illustrative. Composite of recent mid-market engagements, not a single named client.
The person you pay is the person who reads your numbers and writes the plan.
Ryan King · RLK Consulting
To begin
Pay the fee, complete a short intake, and book the discovery call. The week starts when your documents arrive.